Plasticard Keyfob
From functional item to emotional product
Client | Plasticard ZFT GmbH, Dresden
Timeframe | 2022 - 2024
Project Scope | Design Research, Industrial Design, Design for Manufacturing
finding our spot
a tight market
Market research showed, that the market for RFID Keyfobs not only is quite competitive but also dominated by very similarly but barely designed products. Purchasing decisions are mainly done over pricing. By analysing the product’s whole journey we identified areas to improve our design and marketing.
the vision
Our goal was to change that. We wanted to create a product that could compete and meet our social and ecological responsibilities by being made regionally and from sustainably sourced materials. Creating a product that provides more than just being cheap, it should be a joy to touch and feel, visually enticing, and long-lasting.
Market Overview and
Product Lifecycle Chart for analysis of design potentials
design details
The chosen design reduces the established teardrop shape to its very core. The perfectly smooth surface and grooves running diagonally over it make you want to feel it and provide a breaking point for easy end-of-life recycling.
value through emotion
Creating the intrinsic need to explore and feel the object
Design Ideation through sketching and physical mockups
CAD process and delivery.
